Global Translator Services

Firms ignore the foreign language internet at their peril

By Fiona Graham, BBC News

Businesses must be careful they don't leave customers grimacing like Donald Rumsfeld at their poorly-translated websites
When Pepsi launched in China, so the story goes, the translation of the slogan, 'Come alive with the Pepsi generation', promised consumers something a little different.

Could Pepsi really bring their ancestors back from the dead? Apparently, there was a dip in sales.

While this has never been properly substantiated, according to urban legend busting website Snopes, Pepsi has never denied it.

Be that as it may, companies across the globe have come a cropper moving into foreign markets.

Braniff Airlines, for example, once offered Spanish-speaking passengers the opportunity to 'fly naked' rather than on leather seats.
But for businesses operating online, the push to be multilingual is hard to ignore.

Research commissioned by the European Commission found that 82% of consumers were less likely to buy goods online if the site was not in their native language.

Globally, research firm Common Sense Advisory found that 72.4% of consumers were more likely to buy a product with information in their own language.

Arena Flowers' Will Wynne: "Localisation is hard to get without native speakers"

Read full article at


Management Team

Lori DeVore- CEO/President/Chief Strategist

Lori DeVore founded DeVore Technologies in 1991, and has served as the company's CEO, President, and chief strategist for the past 14 years. Since its inception, the organization has grown into a multi-million dollar provider of successful computing and application development solutions.

After receiving various requests for website development in languages other than English, Lori dedicated herself to learning different languages. Her newfound knowledge inspired her to create a company that would be able to provide a variety of language solutions for clients. The company, Global Translator Services, has grown to provide language solutions for a variety of industries, including healthcare and manufacturing.

Over the years, Lori had been recognized and awarded for her business efforts by some of the largest corporations. Her dedicated work ethics and professionalism have led her to receive the following awards:

·      2005 Ernst & Young Entrepeneur of the Year Finalist, nominated   

       by Microsoft Corporation

·      2005 "Realizing Business Potential" Finalist, nominated by   

       Microsoft Corporation

·      Top 10 Woman's Business Owners of Northeast Ohio award by

       the National Association of Woman's business owners, sponsored

       by KeyBank

·      DeVore Technologies also received for 2005 the prestigious

       Microsoft US Central Region Partner Excellence Award

·      Microsoft "Information Worker" Competency, August 2005

·      Member of CompTIA Alliance, August 2005

·      Achieved Microsoft "Learning Solutions" Competency, June 2005

·      Recognized by the Cleveland Clinic for Excellence in their

       migration of 14,000 desktops from GroupWise to Outlook, 2004

·      Microsoft Certified Partner since 1996

·      Recognized by the CIO of GE Lighting for work on the "Fast Track

       Digitization Survey, a web-based branching survey supporting

       their Six Sigma Implementation, 2000

·      Recognized by the CIO of GE Lighting for implementing Six Sigma

       Methodology and Best Practices, and increasing the Customer

       Metrics of their Help Desk from average to the best performing of

       the GE Businesses

·      Recognized by University Hospitals for role in transitioning all

       desktops from Mainframe Mail to Outlook


Newsletter Signup

Keep up to date with our services by subscribing to our newsletter service.
Copyright 2014 Global Translator Services Home : Contact : Policy