Global Translator Services

Firms ignore the foreign language internet at their peril

By Fiona Graham, BBC News

Businesses must be careful they don't leave customers grimacing like Donald Rumsfeld at their poorly-translated websites
When Pepsi launched in China, so the story goes, the translation of the slogan, 'Come alive with the Pepsi generation', promised consumers something a little different.

Could Pepsi really bring their ancestors back from the dead? Apparently, there was a dip in sales.

While this has never been properly substantiated, according to urban legend busting website Snopes, Pepsi has never denied it.

Be that as it may, companies across the globe have come a cropper moving into foreign markets.

Braniff Airlines, for example, once offered Spanish-speaking passengers the opportunity to 'fly naked' rather than on leather seats.
But for businesses operating online, the push to be multilingual is hard to ignore.

Research commissioned by the European Commission found that 82% of consumers were less likely to buy goods online if the site was not in their native language.

Globally, research firm Common Sense Advisory found that 72.4% of consumers were more likely to buy a product with information in their own language.

Arena Flowers' Will Wynne: "Localisation is hard to get without native speakers"

Read full article at


Contact Us

 Global Translator Services
23240 Chagrin Boulevard, Suite 525
Beachwood, OH 44122

(A DeVore Technologies Company)

Our regular business hours are from 8:00 a.m. - 5:00 p.m. eastern standard time Monday through Friday. If you require immediate service, please email our Help Desk at

Pricing generally varies according to the source language, nature of the work (industry/field) and the deadline for receipt. Because of the sensitive nature of pricing, we ask that clients upload their translation documents in order to receive a quote for the estimated cost. Quotes can also be provided based solely on information such as word count, nature of document(industry/field), deadline for receipt/delivery, etc.  Documents can be uploaded directly through the website or can be sent for review to 

Payment Methods:

The accepted payment methods for services are credit card or check. All credit cards are accepted by Global Translator Services.

If you have any questions or would like more information, please contact us by completing the form below. 

First Name*
Last Name*
Email Address*
Address (Line 2)
Comments or Questions

Global Translator Services uses this information for contact purposes only and does not sell or lease mailing lists, email addresses, or other contact information.

Newsletter Signup

Keep up to date with our services by subscribing to our newsletter service.
Copyright 2014 Global Translator Services Home : Contact : Policy